I had the opportunity to try COVERGIRL blastflipstick in 3 different shades for a new BuzzAgent BzzCampaign.  I have to say, I was very excited about this campaign as I LOVE trying new beauty products and when the BzzKit arrived, I could not wait to open it.  I was super excited to see that they had sent me 3 different shades to try out, but when I saw the colors, I knew they would probably not work for me.  I opened the packaging and applied the first shade, way to bright for my taste, but that was something I was going to put aside so I could be impartial about application and wear-ability.  It went on beautifully, gliding along my lips and saturating then with rich color.  The flip side of the deep color was shimmery.  I applied it only to the center of my lips first to create the first "look."  I have to say, having the ability to customize the look was pretty cool.  I then went for the full lip cover with the shimmer and that did help to tone down the brightness, but I was not crazy about how the shimmer looked on me personally.  Now, that being said, it was time to test wear-ability, how long the color lasted before needing to be reapplied.  I have to say, I ate a sandwich and had some iced tea and was pretty impressed with how good the application still looked.  Now of course after a meal like that, most women would expect to reapply anyway, but you really wouldn't have to, which was nice.  My personal beauty style is very natural and neutral, but for a woman who likes to punch it up, be a little more daring, or for a awesome night out, these colors would work.  I think women would be pleased with the ease of application and the durability of the color as well as the nice selection of colors available to choose from.  Overall, it is a great product, but it just doesn't work for my personal taste.  That should not, however, discourage you from using this interesting and innovative lipstick.